SEO Case Study: Analyze, Optimize & Grow

By the end of this course, learners will be able to define SEO fundamentals, analyze company contexts, evaluate strategic frameworks, develop SEO strategies, conduct audits, and implement goal-driven optimization plans. They will also monitor and assess attribution models to drive measurable improvements in search visibility and consumer engagement. This course benefits learners by combining theory with a real-world European multinational case study, ensuring they not only understand SEO concep