Customer-Focused Entrepreneurship: Culture, Teams & Lock-On

This course explores how organizations create lasting competitive advantage by aligning people, culture, and customer relationships. Learners examine how exceptional service is not achieved through processes alone, but through the intentional development of teams and organizational cultures that prioritize the customer. The course begins by introducing the concept of lock‑on, where businesses move beyond transactional service to build deep, long‑term relationships with customers based on trust,